Karmen Guillas

MTC-W Challenge #1: Teen Intervention

What Will the Style of My Show be?

The style of my show will be that of a reality talk show with live intervention. My show will be called Teen Intervention because we all know that Teens face many different issues from bullying to eating disorders to depression.  The idea of my show will be to reach out to teenagers in need of help, and guide them in the rightpath with some much needed assistance.  

Why a Show of Intervention?

With my recent graduation, my career path is in the direction of Health.  I have chosen the field of nursing because I love helping people and listening to their problems, hoping to make even a small difference in their lives.  Issues that face teenagers today have escalated immensely since the last decade and are not being handled properly.  Issues are being addressed, but not solved.  The people trying to solve these problems such as school boards, teachers, and politicians are well intentioned, but not always close enough to the situation and reality.  Being one who has either experienced or witness some teenage issues, I know that I am able to host a program that can intervene and solve individual cases.

Why These 3 Major Sponsors?

As my 3 major sponsors, I chose the Yorkville Club, P&G beinggirl.ca and John Frieda.

I chose the Yorkville Club because I believe that everyone needs to stay fit and active.  Mental health is not possible without physical health. Being in shape is the first step to loving yourself and you need to love yourself in order to love others. When engaging in an active lifestyle, your body automatically releases endorphins which stimulates your brain and allows you to feel happier and more positive. Exposing my clients to the Yorkeville Club will automatically expose them to a more positive mentoring crowd.   

P&G beinggirl.ca was chosen because although boys do have many issues, girls seem to take their issues to another level.  My show will focus on both male and female, but being a female myself, it will allow me to understand girl's issues better than boys.  P&G beinggirl.ca will allow girls to better understand "girly" topics that may not feel comfortable being completely discussed on air.  P&G beinggirl.ca will be a tremendous support for many of my clients.

My last major corporate sponsor chosen is John Frieda.  Once one is feeling good physically and mentally, it is natural to want to dress the part.  John Frieda will teach my female clients to dress for all different teen occasions, and how to best spend their clothing dollars. John Freda is a classy and elegant boutique that will direct my clients on the path to looking fabulous and feeling their best with confidence.

These 3 sponsors would benefit from linking to Teen Intervention because it will expose their company with all of my show marketing through TV, Web and other media partners.  Society today demands that all businesses have a social conscience, and this would prove and reinforce that all three have exactly that. Doing business socially correct will open doors for them to other like minded partnerships.  This network is huge!

How Will I Incorporate These Sponsors?

John Frieda will be the store of choice for dress on the show as well as live before and after clients' weeks of hard work to better themselves. Employees of John Frieda would be frequent guests on my show, explaining the importance and how tos of looking your best.

P&G beinggirl.ca will be incorporated in a similar way as John Frieda. P&G will be frequent guests on my show, talking to girls specifically about issues and changes they are going through.  Private consultations will be offered by P&G beinggirl.ca and myself, as well as other producers on my show will be consulting them for advice. Further testimonials from successful interventions will be posted on their website. 

Yearly memberships to The Yorkville Club will be given to successful clients following their intervention. Personal trainers from the club will be hired by the show to advise clients throughout their intervention on how to gradually become fit without hurting themselves.  Training programs will be designed for each and every client, as each person has separate needs.  As clients progress, a portion of shows will be held in the Club, giving it more publicity.  

 Other Sponsors

Although I have my three major sponsors, other sponsors will have part in the show, less obviously, but still there.  Sponsors such as Balmshell cosmetics will allow myself, the host of Teen Intervention as well as my guests to look their best while on the show. Carry Clean will donate a certain amount of travel packs that my guests will receive prior to the show if they have a distance to travel. Last but not least, Fantasy GemArt jewellery will teach my clients to put the finishing touches, the icing on the cake, together for that finished, positive look.

Will My TV Show be a Hit?

Yes, my TV Show will be a hit because it is real and there is a real need.  Individuals need advice and by simply watching the show, or being a guest on it, the hope is that teens lives will be changed, and some saved.  With the advice and input of our corporate partners, our interventions are guaranteed to succeed.

Why a Reality Show?

I chose to host a reality show rather than produce a cartoon or drama etc, because that's exactly what life is- reality.  With hosting a reality show, it allows me to address real life issues in a way that may not be possible with other genres of television. Teenagers now-a-days are interested in real things, not fantasy or sugar coated issues.  Teens are now more interested in talking to and listening to others with the same or similar issues.  With watching the show, advice can be given indirectly which may change one's way of thinking.